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URGE FITNESS Franchise Opportunity

Build the next modern fitness club in your market.

URGE FITNESS is a family-friendly, full-service fitness franchise concept built around 24/7/365 access, group classes, personal training, Kids Club, Recovery Lounge, dry sauna, hybrid tanning + red light, and multiple revenue centers.

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View Investment Details

$60B

Nearly annual U.S. economic activity

24/7

Core club access model

2

Franchise formats

Multi

Revenue-center model
Why URGE

A fitness franchise built for the way people train now.

The modern fitness customer wants more than basic access to equipment. They want convenience, coaching, community, recovery, family support, boutique-style classes, and flexible membership options.

URGE FITNESS combines the energy of a premium full-service club with the accessibility of 24/7/365 access and the member-friendly atmosphere of a local community gym. The result is a scalable concept with multiple ways to attract, retain, and serve members.

24/7/365 Access

Convenience is one of the strongest member drivers. URGE is designed around flexible access that fits real life.

Premium Amenities

Recovery Lounge, hybrid tanning + red light, dry sauna, Kids Club, classes, and coaching help separate URGE from low-cost gyms.

Multiple Revenue Centers

Memberships, personal training, SQUAD, Kids Club, recovery, tanning/red light, stretch, and retail-style services create layered revenue opportunity.
&

Scalable Formats

URGE can be developed as a flagship full-service club or an express/studio-plus model where market conditions support it.
Franchise Formats

Choose the model that fits the market.

URGE franchise candidates may be evaluated for a full-service club or an express format depending on market size, real estate, capital, operating plan, and development strategy.

Full-Service Club

URGE Full-Service Club

A flagship URGE experience built around 24/7 access, group studios, turf/class area, personal training, Kids Club, Recovery Lounge, tanning/red light, dry sauna, and full amenity mix.

  • Recommended for larger trade areas
  • Multiple studios and amenity zones
  • Strongest premium membership opportunity
  • Designed for full brand expression

Express Format

URGE Express / Studio-Plus Club

A smaller-format concept for select markets, second-generation spaces, or lower-capital development opportunities where a full flagship club may not be the right fit.

  • Lower estimated investment range
  • Focused amenity and training mix
  • Potential fit for dense retail corridors
  • Subject to market and site approval
Approved Fee Structure

Franchise investment snapshot

The figures below reflect the recommended URGE FITNESS franchise fee structure approved for this page concept. Final terms must match the current Franchise Disclosure Document and legal franchise documents.
Fee / Requirement URGE Full-Service Club URGE Express / Studio-Plus Notes
Initial Franchise Fee $49,500 $39,500 One-time initial franchise fee due as defined in the FDD/franchise agreement.
Estimated Initial Investment $1.8M–$3.5M+ $850K–$1.8M+ Includes buildout, equipment, opening inventory, presale/marketing, deposits, professional fees, and working capital estimates. Final range depends on site, market, size, landlord contribution, financing, and scope.
Royalty 6% of gross revenue 6% of gross revenue Optional ramp structure may be considered: 5% in year one, then 6% thereafter, subject to final approval and FDD.
Brand Fund 2% 2% Supports brand-level marketing, creative, digital assets, and system-wide growth initiatives.
Required Local Marketing Spend 3%–5% 3%–5% Supports local lead generation, presale campaigns, community outreach, events, and ongoing market visibility.
Technology / Systems Fee $750–$1,500/mo $750–$1,500/mo Covers approved systems, reporting, CRM/lead management support, and operating technology as applicable.
Minimum Liquid Capital $500K $300K Minimum recommended capital requirement for candidate consideration.
Minimum Net Worth $1.5M+ $1M+ Final financial qualifications may vary based on development plan, financing, site, and ownership group.
Renewal Fee 25% of then-current franchise fee 25% of then-current franchise fee Subject to renewal terms, compliance, and franchise agreement requirements.
Transfer Fee $15K–$25K or 50% of then-current franchise fee $15K–$25K or 50% of then-current franchise fee Final transfer terms should match the franchise agreement and FDD.
All fees, investment estimates, royalties, brand fund contributions, technology fees, marketing requirements, and candidate qualifications are subject to the final Franchise Disclosure Document, franchise agreement, applicable law, market approval, and URGE FITNESS leadership approval.
Revenue Centers

More than a membership model.

URGE is built around multiple member needs: access, coaching, classes, recovery, family support, and premium wellness amenities.

Memberships

Access, Plus, Premier, and Family Fit membership structures give operators a clear upgrade path.

Personal Training

One-on-one coaching, body scans, SQUAD, and assisted stretch support a strong training revenue ecosystem.

Recovery + Light Amenities

Recovery Lounge, hybrid tanning + red light, red light-only beds, massage, and wellness amenities support premium tiers.

Family + Lifestyle

Kids Club, youth classes, Blend Bar, apparel, and community events build local loyalty and household value.

Franchise Support

A system designed to help operators launch, manage, and grow.

URGE franchisees should expect a brand system built around real estate evaluation, presale planning, local marketing, membership sales, personal training systems, club operations, and ongoing performance management.

Site + Market Review

Support evaluating trade area, visibility, parking, square footage, local demand, and competitive landscape.

Presale Playbook

Marketing, lead capture, offers, outreach, and launch event planning to build momentum before opening.

Membership + PT Systems

Structured sales paths for Access, Plus, Premier, Family Fit, Try URGE, personal training, and SQUAD.

Brand + Creative Assets

Campaign templates, website guidance, local SEO support, social direction, signage, email/SMS copy, and offer frameworks.
Candidate Profile

Who we’re looking for.

URGE franchise candidates should be growth-minded, operationally disciplined, financially prepared, and committed to creating a welcoming fitness experience for the local community.

Operators

Experienced multi-unit operators, retail/service operators, and hands-on business builders who understand team leadership and local execution.

Investors

Qualified investors or ownership groups seeking a modern fitness concept with multiple revenue streams and community impact.

Community Builders

Leaders who understand that member experience, cleanliness, coaching, family support, and local trust are central to retention.
Next Steps

Franchise inquiry process.

1

Request Info

Submit the inquiry form so the URGE franchise team can review your background and market interest.
2

Intro Call

Discuss goals, financial qualifications, desired territory, timeline, and possible format fit.
3

Review Materials

Qualified candidates may receive additional information and franchise disclosure materials where appropriate.
4

Discovery + Approval

Meet the team, review the model, evaluate development plans, and complete approval steps.
Start the Conversation

Request franchise information.

Tell us about your market, investment goals, and timeline. A URGE FITNESS franchise representative can follow up with next steps.

Important: This page is not an offer to sell a franchise. Any franchise offer can only be made by Franchise Disclosure Document in compliance with applicable law.

    Franchise FAQ

    Common questions from candidates.

    What is the initial franchise fee?
    The approved initial franchise fee is $49,500 for an URGE Full-Service Club and $39,500 for an URGE Express / Studio-Plus format, subject to final FDD and franchise agreement terms.
    What is the estimated investment range?
    The estimated initial investment range is $1.8M–$3.5M+ for a full-service URGE club and $850K–$1.8M+ for an express/studio-plus format. Actual investment depends on real estate, buildout, size, equipment package, landlord contribution, financing, market, and working capital needs.
    What royalties and marketing fees are recommended?
    The approved structure is a 6% royalty on gross revenue, a 2% brand fund contribution, and a required local marketing spend of 3%–5%. An optional royalty ramp of 5% in year one and 6% thereafter may be considered subject to final approval and franchise documents.
    How much liquid capital is required?
    Recommended minimum liquid capital is $500K for a full-service club and $300K for an express format. Recommended minimum net worth is $1.5M+ for full-service and $1M+ for express.
    Is this an offer to sell a franchise?
    No. This page is for informational purposes only. A franchise can only be offered through proper franchise disclosure documents and in compliance with applicable federal and state franchise laws.
    Ready to Learn More?

    Start the URGE franchise conversation.

    Qualified candidates can request more information and connect with the URGE franchise development team.
    Request Info