OWN YOUR OWN URGE
URGE FITNESS franchisees are provided with the tools, support and resources to help ensure success, even during uncertain times.
From owner/operators to area developers, we have a turn-key suite of services to handle all aspects of opening clubs.
Click below to contact our Franchise Development department and get your hands on the roadmap to get started.
URGE FRANCHISE INQUIRY
OUR CONCEPT IS SIMPLE.
OUR BRAND, YOUR BUSINESS – TURN PASSION INTO PROFITS. BECOME A PART OF ONE OF THE HOTTEST UP AND COMING BRANDS IN THE FITNESS INDUSTRY.
At URGE FITNESS, we set both our members and franchise partners up for success.
TAKE THE FIRST STEP TODAY
URGE FITNESS offers affordable franchise and monthly fees as opposed to other gym concepts.
Unlike other gym franchisors, we do not destroy our franchisees with hidden costs, mark ups on equipment, unnecessary premiums, fees, fees, and more fees, making it nearly impossible for you to grow and turn a real profit. We strive to provide a significant purpose to change the lives in our communities for the better.
WE WANT YOU TO SUCCEED, SO WE ALL CAN SUCCEED!
YOUR FRANCHISE JOURNEY
You and your business partners will become a part of our URGE FITNESS family. You’ll meet your personal support team and begin your journey.
Our dedicated staff will help you in the site selection & lease negotiation to find the ideal site for your URGE FITNESS.
We’ll guide you through the entire build – out process from approved layout to architectural drawings and general construction, to interior design, music and technology.
You’ll receive extensive training on our software, systems and technology. Enjoy comprehensive & ongoing sales training, monthly calls & expert guidance. Get introduced to our sales process to drive sales from the start!
SIGHT FIT OUT
Our construction experts can help you get a handle on the process during all phases of your club’s build-out.
MARKETING & PRE-SALE
The minute you sign your lease, the marketing of your location begins. Our Support Team will assist with marketing, pre-sale and membership sales.
We’ll support your search to find, recruit and retain the most qualified general managers, sales team, and other staff prior to grand opening.
We’ll be there to make sure everything is perfect!
WHY CHOOSE URGE?
HOW IS URGE FITNESS DIFFERENT?
URGE is a family-owned company that delivers an opportunity to change people’s lives, creating healthier and happier communities. Unlike URGE, most of the franchises in this industry have the same concept – Cheap to join, rack ’em in and move on. Not URGE. We follow the concept of quality over quantity. We are NOT a “dollar club” and we’re certainly not the most expensive. We fall right in the sweet spot.
WE PROVIDE AN UPSCALE FITNESS EXPERIENCE AT AN AFFORDABLE PRICE.
Our success comes from our quality members who see the value of our product – people who are tired of the overcrowded clubs, dirty environment, and broken equipment. People who want to be part of a family environment and a better fitness experience.
WE GIVE YOU THE TOOLS TO LEAD YOU TO SUCCESS.
Strategically placed locations, Solid marketing plan, Professional Sales presentation, 5-star cleaning protocols, best floor plan layouts, most variety of equipment, untouchable group class program, and bring the kids philosophy is why! Plus, we don’t have all those bubble gum colors all the other gym franchises have. YUCK! When you join URGE FITNESS as a franchisee, you become part of a team. You’ll connect and learn and work directly with senior leaders and industry experts in their respective fields, all of whom are focused on your results.
WHY THE FITNESS INDUSTRY?
THE FITNESS INDUSTRY IS CONSTANTLY GROWING WHICH MEANS SUCCESS FOR OUR FRANCHISEES. IT ALSO GIVES US A MEANINGFUL PURPOSE TO CHANGE THE LIVES IN OUR COMMUNITIES FOR THE BETTER.
*source: 2018 IHRSA Profiles of Success
In Total Health Club
People Join Health
Clubs Each Year
Annual Projected Growth
Rate From 2014 to 2019
BE PART OF A LIFE CHANGING OPPORTUNITY
DEDICATED SUPPORT & SERVICES
OUR TEAM IS HERE FOR YOU EVERY STEP OF THE WAY
- Comprehensive assistance in site selection
- Prototypical design and conceptual layout
- Virtual and in-person training for franchisees and key managers
- Initial management training and ongoing business consultation
- Pre-sale support on how to best recruit and acquire members prior to grand opening
- Access to corporate management team for business review and performance analysis
- Regular consultation visits
- Dedicated marketing staff ready to assist with marketing and social media planning
- Vendor partners and negotiated price assistance
When was urge Fitness founded?
URGE FITNESS was founded in 2011 and began franchising in 2020.
Why should I Choose URGE?
We are the only affordable upscale family fitness concept around! With cutting-edge classes, kids’ programs, with large & small group training programs that trumps the competition, URGE FITNESS is a win. With strategically placed locations, a solid marketing plan, professional sales presentation, 5-star cleaning protocols, best floor plan layouts, most variety of equipment, untouchable group class program, and bring the kids philosophy is why! Plus, we don’t have all those bubble gum colors all the other gym franchises have. YUCK!
What territories are available?
There are potential territories available in all 50 states.
What build out options exist for an URGE FITNESS location?
The model is highly transferable to various venues to include inline and free-standing buildings in retail, residential and industrial areas.
What type of activities do you have for children?
We offer the area’s only Youth Fitness program catered to all fitness levels. Whether your child is an athlete looking to take the next step, or simply looking for fun activities for your children to do out of the house, URGE fitness is the center for your entire family.
In addition, we offer monthly fun events for the whole family such as: Parents night out, Kids aerial yoga, Kids Zumba, Kids Pound, and much more! These events are free of charge and open to all of our members!
How much does it cost to open an URGE FITNESS franchise?
- Net worth: $1.5M
- Liquid capital: $500,000
- Total startup costs: $5M – $1.5M
- Franchise fee: $19,500K
- Royalty fee: 5%
- Marketing/Brand Fund: 2%
What is the estimated initial cash or liquid assets I will need to have?
You will need minimum liquid assets of $500k and a net worth of $1.5MM either individually or cumulatively amongst a group of investors to obtain necessary bank financing.
Does URGE FITNESS assist in the design and equipping of my gym?
Yes, URGE FITNESS has a “Design Standards Manual” sample floor plan designs and architectural resources to assist in keeping the consistency of the URGE FITNESS brand the same throughout the franchise system. In addition, URGE FITNESS has a standard equipment package from the industry’s leading manufacturers with substantial discounts to ensure the member experience is similar across all URGE FITNESS clubs.
Do you offer training?
Yes, we provide training for the opening and ongoing operation of your URGE FITNESS club. We stay connected through regular training of your management and staff for as long as you desire. We are a team!
What are the size requirements for an URGE FITNESS?
A typical URGE FITNESS outlet is approximately 15,000 to 20,000 square feet and is determined based upon site availability in your preferred market. We also offer an express version that is approximately 6,000 to 12,000 square feet.
Do I need to have prior experience in the gym or fitness industry?
No. Franchisees can come from diverse industries and backgrounds with little to no previous industry experience. We will help you hire and train a qualified, knowledgeable team of fitness professionals to best manage club operations.
How much money can I make?
Profitability will vary considerably depending upon such factors as: location, operating costs, financing terms, your ability to manage and control the business, sales, and other factors. We do not predict sales or profits for any new locations. We encourage you to discuss this with your personal advisors.
Will URGE help with the financing process for opening a franchise?
Yes, our dedicated financial brokers will work with you in reviewing your finances to determine the best products and services available for financing your URGE FITNESS franchise through a network of lenders.